Data

How we count

Leadership in this market is proven with dated numbers. This page defines what those numbers mean.

Profiles

A profile count is how many people records in Mawsool Earth are tied to that country in the location-country index. The global total also includes profiles that are not indexed to a country yet.

Personal emails

A personal-email count is how many personal mailbox records (for example Gmail or Outlook) are stored for that country. It is not the same list as profiles. Publishing both is how we stay accurate when one number is large and the other is smaller.

Global fill rates

Fill rates on the coverage page show what share of all profiles have fields such as industry or seniority. They describe the whole database. We do not present them as measured Saudi or UAE field rates.

Accuracy claims

Product accuracy tests (such as email or phone hit-rate studies) belong on a dedicated methodology note with method and date. Coverage pages stick to Earth counts so every figure on the page is traceable to this export.

Dates

Every coverage and country page shows the Earth export date. When Earth refreshes, we update the site snapshot and the date together.